Hi! I’m Alyssa.

Texas artist, married to my best friend, mom to two growing kids and a very wise chihuahua.

As a kid, I would write short stories on my dad’s computer, typewriter, notepad—anything. I fill journals and sketchbooks to this day, except now there’s a mix of watercolor, ink, user flows, sitemaps, mind maps, everything. But still the same spirit of that 90’s kid just figuring out life.

My career started in web design and content management over a decade ago. In leading website redesigns and migrations, I found a deep love of content strategy.

Recently I’ve been leading content strategy and discovery workshops at Jakala, working through content design with a talented group of humans. My role is a hybrid of content strategy and UX design, and I’ve worked with amazing clients including UFC, Penn State University, Children’s Health, CertainTeed, Inperium and Hologic.

Outside of streamlining user journeys, I’m definitely exploring with my family or watercolor journaling.

Thanks for stopping by! I hope something amazing happens to you today :)