Content strategy with a human-first design lens
Recent projects
Email me for passwords at afoegelle@gmail.com
Contentful Support for Children’s Health
Discovery workshops with Penn State
Writing strategy for CertainTeed
Content strategy at First Citizens Bank
Product content strategy for Citi Pay
CX strategy for Citi My Deals
About me
Hi! I'm Alyssa, a content designer and artist based in Austin, Texas.
Play and curiosity with structure have been fascinations of mine since childhood. I was that shy artsy 90's kid, writing short stories and playing with Word fonts on my dad’s computer.
Back in 2012, my career started in graphic design and front-end engineering. While leading website redesigns and content migrations, my passion grew for content strategy and UX design work.
Outside of nerding over words and relationships, I’m likely with my family, hiking, baking or watercolor journaling.
Skills
Content strategy
Building a strategy framework and roadmap for adapting high-quality content into the design process to meet user needs and business goals.
Content hierarchy
Clarifying the what, where and why of information should be shown to best serve the most users. Accessibility and consistent, useful content is a must!
Design systems
Developing and adapting consistent content design patterns, brand voice guidelines, messaging strategy and onboarding templates.
UX writing
Writing and editing CTAs, error messages, flows, field labels and other UI words on apps and websites.
CMS management
Establishing and maintaining content governance in CMS platforms like Adobe Experience Manager and Wordpress.
Content audits
Conducting content inventory audits is one of my favorite things to do. Even better if I have access to user research and behavior data—these help inform user needs and expectations, which lead to a human-centered content strategy.